A Designated Market Area Quizlet. It may be preferable to maintain consistent area delineations. A designated market area (dma), also referred to as a media market, is a region of the united states that is used to define television and radio markets.
T the rates paid by general advertisers are, on average, 75 percent higher than those paid by local advertisers. All the people in a designated market area; Group btn.search submit,.navbar default.navbar nav.current menu item after,.widget.widget title after,.comment form.form submit input type submit.calendar.
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The largest city in each metropolitan or micropolitan statistical area is designated a principal city. additional cities qualify if specified requirements are met concerning population size and employment. There are 210 dmas covering the whole united states and are usually defined based on metropolitan areas, with suburbs often being combined within. Which of the following is a definition of a designated market area? It refers to all potential advertisers within the region d.
